Mad News

Mad Engine Wins Target’s A&A 2023 Vendor of the Year

Mad Engine Global is proud to announce that they were named the Apparel & Accessories Vendor of the Year at the 2023 Target Vendor Summit. Receiving this award is a testament to Mad Engine’s commitment to executional excellence and its dedication to helping to deliver an unparalleled shopping experience for Target guests.

Cindy Levitt Retiring

Mad Engine Announces Retirement for SVP of Licensing, Cindy Levitt, Names Kelly Schulman as Replacement.

Mad Engine To Merge With Fifth Sun

Platinum Equity announced that it has signed a definitive agreement to acquire a controlling interest in Fifth Sun from its founder Dan Gonzales.

Mad Engine apparel company finds new investor

Private label producer of apparel and accessories Mad Engine has a new investor in its operations as Platinum Equity of Los Angeles has acquired a controlling stake of the San Diego-based apparel company.

Frito Lay Partners With Mad Engine For Apparel, Bags and Fashion Accessories

In a new brand licensing partnership, Mad Engine LLC will collaborate with Frito-Lay, Inc. to create a new lifestyle range of apparel, bags, and fashion accessories for North America.

WeWearCute Teams with Mad Engine for Apparel, Accessories

TikTok creator, WeWearCute, has inked a licensing agreement with Mad Engine to collaborate on an apparel line and fashion accessories.

Mad Engine Gives Away Free Masks in San Diego This Weekend

Mad Engine, a global leader in licensed and branded apparel and accessories announced today that it will host a local community event to serve families in need of fabric masks.

Neff Sold to Mad Engine – Shaun Neff and Mad Engine CEO Explain the Deal

Neff Founder Shaun Neff and Mad Engine CEO Danish Gajiani discuss the acquisition, Shaun Neff’s new role, and why they are on the hunt for more brands

Mad Engine CEO on LRG Acquisition, Plans to Add More Brands

Danish Gajiani explains why the licensed apparel company is moving into action sports and streetwear and its plans for the space. Plus, the hiring of a new CFO, industry veteran Bill Bussiere.