Mad Engine CEO on LRG Acquisition, Plans to Add More Brands

Danish Gajiani explains why the licensed apparel company is moving into action sports and streetwear and its plans for the space. Plus, the hiring of a new CFO, industry veteran Bill Bussiere.

Mad Engine is big in the licensed apparel world, and now wants to own brands.

SES spoke with CEO Danish Gajiani about the company’s acquisition of LRG (link is external) and about its plan to move into the action sports and streetwear space. It recently hired a new CFO, industry veteran Bill Bussiere, to help in that arena.